Complete Google App Promotion Campaign (UAC) Course

How it Works:

Step 1: Take a course

To begin, enroll in the Specialization and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time.

Step 2: Complete all modules / articles / hands-on Project

You'll need to successfully finish the all modules / articles / hands-on Project to complete the Specialization and earn your certificate

Step 3: Earn a Certificate

When you finish this course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

Minimum Eligibility :

To enroll in the Google App Promotion Campaign Course, you should meet the following criteria:

• Basic understanding of digital marketing concepts
• Access to a computer with internet connectivity

Who is this course for :

This course is ideal for a variety of individuals looking to master app promotion through Google’s platforms. It suits different roles and interests, including:

• Digital marketing professionals
• App developers
• Business owners
• Marketing students
• Advertising specialists
• Entrepreneurs
• Tech enthusiasts

Course Comparison :

Below are the best online course providing portals. Hop on to these to compare course modules, certifications, features, duration, fees and other benefits and choose the one that best suits you.

What you will learn :

Throughout the Google App Promotion Campaign Course, you will gain a deep understanding of various aspects of app promotion. The curriculum covers:

• Introduction to Google App Promotion
• Setting up Google Ads for app campaigns
• Understanding target audiences
• Designing effective ad creatives
• Utilizing Universal App Campaigns (UAC) - App installs, App engagement etc.
• Bidding strategies and budget management
• Tracking and analytics
• Optimizing campaigns for better performance
• Case studies and practical applications

Skills you will Gain :

By completing the Google App Promotion Campaign Course, you will develop key skills essential for successful app promotion:

• Competence in using Google Ads for app campaigns
• Ability to identify and target specific audience segments
• Expertise in creating and managing ad creatives
• Proficiency in setting up and optimizing Universal App Campaigns
• Skills in budget allocation and bid management
• Knowledge of tracking tools and performance analytics
• Strategic thinking for campaign optimization

Benefits of this course :

This course offers numerous benefits, providing both immediate and long-term advantages for your career and projects:

• Comprehensive understanding of Google app promotion strategies
• Hands-on experience with Google Ads
• Increased effectiveness of app marketing campaigns
• Enhanced ability to reach and engage target users
• Improved ROI on advertising spend
• Recognition as a skilled app promotion expert
• Access to updated industry practices and trends

Average Salary :

The skills gained from the Google App Promotion Campaign Course can lead to lucrative career opportunities. Here's a glimpse of average salary ranges for related roles in different countries:

• United States: $50,000 - $120,000 per year
• United Kingdom: £30,000 - £80,000 per year
• Canada: CAD 45,000 - CAD 100,000 per year
• Australia: AUD 60,000 - AUD 110,000 per year
• Germany: €40,000 - €90,000 per year
• India: INR 600,000 - INR 2,000,000 per year
• Singapore: SGD 55,000 - SGD 110,000 per year

Future Scope :

The field of app promotion is growing, with increasing demand for skilled professionals. The Google App Promotion Campaign Course opens doors to various career opportunities, such as:

• App Marketing Specialist
• Digital Marketing Manager
• Campaign Manager
• Growth Hacker
• Mobile Marketing Consultant
• Advertising Strategist