Free Google Tag Manager [GTM] Training Course

How it Works:

Step 1: Take a course

To begin, enroll in the Specialization and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time.

Step 2: Complete all modules / articles / hands-on Project

You'll need to successfully finish the all modules / articles / hands-on Project to complete the Specialization and earn your certificate

Step 3: Earn a Certificate

When you finish this course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

Minimum Eligibility :

To enroll in this course, participants should have basic knowledge of web development and a familiarity with HTML and JavaScript.

Who is this course for :

This course is ideal for:

• Beginners who want to learn Google Tag Manager from scratch
• Web developers and marketers who wish to enhance their skills in website tracking and analytics
• Digital marketing professionals who want to streamline the process of implementing tracking codes and tags on websites

Course Comparison :

Below are the best online course providing portals. Hop on to these to compare course modules, certifications, features, duration, fees and other benefits and choose the one that best suits you.

Certification of Completion

• Course Duration: 1 Hr 28 Mins
• Free Trial Available
• 7 Online Learning Modules
• Access on Mobile & Tablet
• Certificate of Completion
• Taught BY: Corey Koberg

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Certification of Completion

• Course Duration: 3.5 Hrs
• 1 Article & 1 Downloadable Resource
• 28 Lectures & 1 Practice Test
• Full Lifetime Access
• Access on Mobile & TV
• Certificate of Completion
• Taught By: Anil Batra

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Certification of Completion

• Course Duration: 7 Hrs
• 7 Days Free Trail For $1
• 20 Online Learning Modules
• Certificate of Completion
• Taught By: Chris Mercer

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Certification of Completion

• Course Duration: 9 Hrs
• Designed For Beginners/Fresh Intermediates
• 9 Online Learning Modules
• Real-life Projects
• Practical Tasks & Quick Quizzes
• Taught By: Julius Fedorovicius

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What you will learn :

In this Free [GTM] Google Tag Manager Course, you will gain knowledge and practical skills in the following areas:

• Understanding the fundamentals of Google Tag Manager and its advantages
• Setting up a Google Tag Manager account and container
• Implementing various types of tags and triggers within GTM
• Creating and managing custom variables and macros
• Testing and debugging tags to ensure accurate data collection
• Integrating GTM with popular analytics platforms, such as Google Analytics
• Implementing advanced tracking techniques, such as event tracking and enhanced ecommerce tracking

Skills you will Gain :

By completing this course, you will develop the following skills:

• Proficiency in using Google Tag Manager to implement tracking codes and tags
• Ability to manage and organize website tracking effectively
• Skills in troubleshooting and debugging tags to ensure accurate data collection
• Understanding of advanced tracking techniques and their implementation

Benefits of this course :

Enrolling in the Free [GTM] Google Tag Manager Course offers several advantages, including:

• Access to high-quality training materials and resources
• Hands-on experience with real-world implementation scenarios
• Comprehensive understanding of Google Tag Manager functionalities
• Enhanced skills in website tracking and analytics
• Improved ability to streamline the process of implementing tracking codes and tags on websites
• Valuable knowledge for digital marketing professionals and web developers
• Certification upon successful completion of the course

Average Salary :

The average salary for professionals with Google Tag Manager skills may vary from country to country. However, as of 2023, the average salary for a Google Tag Manager specialist ranges from $50,000 to $100,000 per year, depending on factors such as experience, location, and company size.

Future Scope :

Google Tag Manager is an essential tool for efficient website tracking and analytics. As businesses increasingly rely on data-driven decision-making, the demand for professionals with Google Tag Manager skills is expected to rise. By mastering GTM, you open up opportunities in various roles, including digital marketing analyst, web analyst, and marketing technologist. Additionally, GTM proficiency can lead to further specialization in areas such as conversion rate optimization (CRO) and marketing analytics, offering long-term career growth and advancement opportunities.